Decision Studio

Generative-AI powered analytics for multifamily

Role

Lead Product Designer
Project Management, User Research, Wireframing, Visual Design, Prototyping & Testing

Team

5 Engineers
1 Part-Time Contract Designer
2 Co-Founders
1 Customer Success Manager
1 AI Researcher

Year

2023- 2024

PREVIEW

Zero to One: Creating Decision Studio's MVP

Challenge

Vizibly set out to develop and launch their second product, Decision Studio, aimed at addressing a critical challenge within the multifamily housing industry. The co-founders recognized the pressing need to bridge the gap between a property's operational performance and its direct impact on financial outcomes.

Goal

As a company, we set out on a mission to create the ultimate decision intelligence platform tailored specifically for multifamily property management. Our primary goal was to allow users to analyze data faster while simultaneously delivering superior operational recommendations and more accurate financial forecasts.

My Role

As the lead product designer on this project I had several responsibilities. This included:

  • Taking charge of the project from its conceptualization to the MVP launch. My journey began with envisioning the platform's design with the co-founders, guiding it through the development process, and finally bringing our MVP to life.
  • Deeply engaging in user research, conducting in-depth interviews with various stakeholders, including top-level executives, property managers, and regional managers. These conversations were crucial in understanding the day-to-day challenges and pain points our users faced.
  • Collaborating closely with our AI researcher. This collaboration allowed me to bridge the gap between cutting-edge AI technology and our software's design. Understanding the technical background of our platform was essential for integrating AI seamlessly and making our solution both innovative and practical.
  • Iterating and prototyping all designs for testing. This iterative process was vital for refining our product, addressing usability issues, and ensuring that our final design met the high standards we set for ourselves and expected by our users.
  • Creating all marketing materials and presentation decks for our team. This helped the co-founder and sales representative attract prospective customers. As a result, Vizibly secured several partnerships with beta customers for our launch phase.

Coming soon...

In-depth case study coming soon! Stay tuned :)

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