Hi there, I'm Amber!
As Vizibly's lead product designer, I've spearheaded our decision intelligence platform for multifamily operators, focusing on Decision Studio this past year. This Generative AI-powered platform merges analytics with operational insights for sharper forecasts.
Diving into UX, my journey started with my degree in economics and accounting. This foundation has helped me merge my business knowledge with user-centric design, making complex systems feasible and effective. For me, UX design lies in its power to simplify the complex, transforming abstract concepts into tangible, impactful tools that enhance everyday experiences.
Users First, Always: One of my main prioritizations is keeping the users in mind at every step. Since the beginning, understanding users' needs, behaviors, and motivations has been central to my work. I make decisions based on real user data to ensure our products are functional, enjoyable, and accessible!
Simple & Effective: Achieving simplicity in design is a constant challenge, but it's essential for creating intuitive interfaces that allow users to achieve their goals effortlessly and without confusion. I prioritize ease of use, ensuring that both successful and unsuccessful user interactions are considered when crafting solutions.
Continuous Improvement: I understand that UX design is a dynamic field that demands constant evolution. I embrace the iterative process, using insights into user behavior, technological advancements, and industry trends to refine our past designs. Effective documentation of these iterations helps in understanding the impact of past decisions, ensuring our products stay relevant and user-friendly.
